A differentiation strategy calls for the development of a product or service that offers unique attributes that are valued by customers and that customers perceive to be better than or different from the products of the competition. Here are some ways of modifying the learning environment for every student in your class. Introduction… Michael Porter is a professor at Harward Business School. Innovation / Invention – The best way to implement differentiation strategy is to invent or innovate. Differentiation Strategy Examples Product Quality “Better ingredients. When we talk about differentiation, Apple is one of the brands that will most often come to our mind. Here customers across the country were asked to doodle on their Starbucks cups and submit pictures as entries. Safety - An airline has a better reputation for safety than its competitors. Studying the strategies and methods of successful companies can help provide guidance for any company who wishes to take their business to the next level. Corporate strategies may pertain to different aspects of a firm, yet the strategies that most organizations use are cost leadership and product differentiation. They also worked to create a unique and hands-on customer experience in their stores where you can try things out and get to know the products before you buy. This particular strategy focuses on market research data to understand the client and also to identify what the current competitors are doing to … Include standing desks and wiggle chairs as seating options in your classroom. 32 Related Question Answers Found What is differentiation strategy example? There are four ways to effectively differentiate instruction to meet every students’ needs: Instructional content consists of concepts, knowledge, and skills that students are expected to learn. Still, your competitors will be just as fierce and motivated as you, so good differentiation is critical in these markets. Now, what do these two things mean? Keep classroom decorations to a minimum to avoid overstimulating learners. Differentiation focus strategy is a hybrid of focus strategy and differentiation strategy. Let's imagine that you're the owner of a small hunting store. How differentiation is applied to businesses? Customers are willing to pay the extra few hundred dollars to fly with them instead of a cheaper competitor. Finding a way to provide the best customer service in your industry can be one of the best differentiators you use. Horizontal Differentiation. There’s no one-size-fits-all approach to differentiation since that would defeat the purpose of creating unique companies or products. Providing innovative and unique products can be a great way to stand out from others, but it can be costly in terms of time and resources since you need to determine what that unique product is and take time to develop it. Apple. In a tiered activity, all students are working on the same activity but the activity is … Inclusive classrooms that include a diverse population of students require teachers to meet a wide range of needs. Examples of differentiating the process: Provide textbooks for visual and word learners. For example, a shoe company may differentiate their shoes by improving the style or using quality material. Like the Learning Model Index, this list will be updated with definitions, tools, tips, and strategies to enact the strategies, and examples of each. Apple’s iPhone is the best example of a differentiated product. They made sure to create products that are always up to an extremely high-quality standard, making their high cost seem worth it. This means that the company is one of a kind in how they treat their customers, how their brand functions, or that they’re the only competitor in the industry. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. Use these ideas to change up your product expectations in a differentiated lesson. Differentiation Focus Strategy. We’re going to take a close look at differentiation strategies, how to build one, and some great examples you can model your strategy after. 1. Because no two students learn the same way, differentiating a lesson makes a teacher’s curriculum more accessible to students whose abilities vary from their peers. Product Differentiation – Creating a product with better features, performance or efficacy. In increasingly crowded competitive landscapes, differentiation is a critical prerequisite for a product’s survival.What does your product or service do/accomplish/offer that the competition does not? Focused differentiation strategy happens when a company decides to focus its efforts and outperform its competitors in one specific area. Differentiated instruction is a way of modifying the learning experience to meet students where they are. Organizational strategy and strategic planning aren’t just for big businesses. That’s why it’s important to have a number of strategies that seamlessly blend every student’s needs into classroom instruction. A firm’s success in strategy rests upon how it positions itself in respect to its environment. Differentiation strategy examples to learn from. Michael Porter, a professor at Harvard Business School, is widely regarded as the Father of Corporate Strategy. 11 Amazing Differentiation Strategy Examples (in 2021) 1. Scaffolding, or building steps of gradually diminishing support into instruction, is a helpful way to ensure that all students have access to your classroom content. Differentiation strategy examples … Starbucks Another great example of user-generated content, Starbucks’ White Cup Contest launched in April 2014. With focus strategy, a company chooses a small segment of the industry to focus its marketing efforts on. Inbound marketing has been positioned as the future of marketing, in that it pushes you to connect with your customers where they are and how they want to be talked to. By targeting multiple well-defined customer profiles, a brand can build its customer base, master its niche, and begin to organically build brand awareness.. ♦Industry leaders do not see that having a presence in the niche is crucial to their own success. 4. Tiered Activities. Permit students who need more time to complete their work at home or in learning centers. A distinctive capabilityis an ability to do something no other competitor can … There are primarily 6 ways to differentiate, These include: 1. This is similar to the company-level differentiation that we mentioned earlier. Tiffany & Co. Next on our list of differentiation strategy examples is Tiffany & Co. A differentiation strategy in retail can be supported by … A strategy which is focused on boosting the presence of a business within a marketplace and highlight the things that make it different from similar competitors is called as a differentiation strategy. Differentiation strategies are a simple concept, but they can be hugely influential and rewarding if done well. Differentiation strategy allows a company to compete in the market with something other than lower prices. Dollar Shave Club broke into the market as an unknown start-up on the Mens Razor Blade market. If a bunch of new companies sprang up and tried to copy the product or concept of another company, you can be safe in assuming that the original company had a great idea. Allow auditory learners to listen to audio books. What is a strategic differentiation market approach? Are your learning goals intact for each student? The benefits of differentiated instruction are better learning experiences for your entire class. It refers to making a company’s product different from the similar products of the competitors. EXAMPLE OF COMPETITIVE MARKETING STRATEGIES Explicitly teach definitions of grade-level vocabulary words before reading a story. Cost. T-Mobile is a cellular company that's shedding … To get to all of these, you’ll need to spend time researching your industry, client, and alternatives to your product. Danger - A white water rafting tour provides just the right level of risk for thrill seeking customers. Will active kinesthetic learners feel stifled or excited by your lesson? ” The Leaders: 3M and Vistakon. For example, a candy company may differentiate their candy by improving the taste or using healthier ingredients. You should make sure you’re keeping tabs on any changes in sales and analyzing the data to make sure your changes positively impact the company. Differentiation strategies are a simple concept, but they can be hugely influential and rewarding if done well. It defines what the business needs to do to reach its goals, which can help guide the decision-making process for hiring and resource allocation. You should also test out your differentiation strategy if possible. Differentiation strategies are a simple concept, but they can be hugely influential and rewarding if done well. You can adjust the learning process in your classroom in a number of ways. Copyright © document.write(new Date().getFullYear()); Zippia, Inc. Take the hassle out of your job search & get an offer faster. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC. They’ve distinguished themselves as a company that sells nearly everything at the lowest prices and with extremely fast service. Low-cost leader strategy: Trying to provide a low-cost provider of a product or service that offers a broad range of customers (for example, Sam’s Club and Southwest Airlines). Definition: Differentiation strategy, as the name suggests, is the strategy that aims to distinguish a product or service, from other similar products, offered by the competitors in the market.It entails development of a product or service, that is unique for the customers, in terms of product design, features, brand image, quality, or customer service. Let’s look at two different examples. At present, Apple is a leading company among companies that sells smartphones and various other electronic devices. Create Learning Stations. We’re going to take a close look at differentiation strategies, how to build one, and some great examples you can model your strategy after. In other words, it’s all about how you present yourself to the world around you. While the three levels of differentiation are all related, you’ll need to take different approaches to achieve differentiation on all three levels. Both of these factors can have a huge impact on educational success. A well-executed differentiation strategy helps your business to stand out in a competitive marketplace and convince potential customers to buy from you, rather than engaging competitors. 3. In contrast to horizontal differentiation, vertically differentiated products are extremely dependent on price. Both companies address a broad market, yet Macy’s distances itself from other competitors by offering an image that customers perceive as higher class, trendier, and providing unique service. Other strategies involve maximizing prices, so customers feel like they’re getting an elevated experience. The teacher can work with individual groups at one of those stations, so students get individualized lessons designed for what they need to learn in the unit.Another example of differentiating instruction is creating literature circles. Provide examples of each When a Focused Low-Cost or Focused Differentiation Strategy Is Attractive: ♦The target market niche is big enough to be profitable and offers good growth potential. Although salt is a commodity, Morton has differentiated its salt by building a brand around its iconic umbrella girl and its trademark slogan of”When it rains, it pours.” These three approaches are examples of "generic strategies," because they can be applied to products or services in all industries, and to organizations of all sizes. Better pizza. Differentiation is the principle of setting a company apart based on specific elements of the company. Keeping your customer central to your differentiation strategy is vital. If you’re choosing a niche product or service, you may have less competition. Lush. 2. Differentiation is applied to businesses by simply taking a product or business and making it better or different than the competition. What Is a Subject Matter Expert and What Do They Do. Typically, it takes months to form your differentiation strategy, which requires extensive research, testing, implementation, and moving away from your current strategy. They built their brand on amazing customer service and access to the latest in-flight technology. To successfully differentiate your product, you’ll need to go through a lot of research, analysis, and testing to find what works for your company, product, consumer, and industry. Example: Apple — Differentiation Strategy Apple Inc. is an American corporation that designs and manufactures computer hardware, software and other consumer electronics. Take stretch breaks or play physical games during transitions. There could be small businesses or involved in a single business or a large, complex and diversified conglomerate with several different businesses. Let’s take a look at some popular examples of differentiated companies: Apple. Differentiation Strategy Prof. (Dr.) Nitin Zaware Prof. (Dr.) Nitin Zaware 1 2. Several examples of firms pursuing a differentiation strategy are illustrated below. Customer service is becoming a huge differentiator as companies shift their focus to creating happy customers to turn them into returning customers. One of the successful examples of the companies that have adopted generic differentiation strategy is Apple. Believe me when I say their differentiation strategy works wonders: regardless of being one of the newer airlines on the market, Spirit airlines is the leading low-cost airline worldwide. Bring graphic organizers into the classroom to help students organize and understand their own learning process. These customers are attracted to the brand and are normally loyal, repeat purchasers. Play audio recordings of stories while students read along to assist both auditory and visual learners. Their unique operating systems make them stand out from their competitors, while all of their products have a more elevated and sleek design than their counterparts. PORTER’S GENERIC STRATEGIES 2. The differentiation strategy is one of the three main marketing strategies, along with the low-cost provider strategy and the focus strategy. Differentiation strategy allows a company to compete in the market with something other than lower prices. Provide students with options for final assessment projects, including portfolios, music videos, plays. It provides a 10-year powertrain warranty, while a car brand Infiniti offers only 6 years of powertrain warranty. Hermes. Porter's Generic Strategies with examples 1. Great companies have differentiation at all levels to make them truly unique and one of a kind. As a side effect, these industries have seen substantial increases in competitive products. Differentiated marketing occurs when a company creates campaigns that appeal to two or more different target audiences, demographics, or marketing segments. Differentiation is a marketing strategy in which your brand identifies the one thing that makes it genuinely different from competitors and then leverages that notion in its branding and messaging to effectively attract ideal customers. The goal of differentiating a lesson is to provide universal access to instruction while maintaining consistent learning objectives across student groups. Vary timelines and deadlines based on student needs and abilities. The cosmetics brand stands out because of its DIY and handmade approach to beauty. Differentiation Strategy Definition: Differentiation strategy, as the name suggests, is the strategy that aims to distinguish a product or service, from other similar products, offered by the competitors in the market. Horizontal differentiation is when products are differentiated according to a specific feature. When creating your differentiation strategy, there are two approaches you can take. At the end of the day, consumers choose to buy your product, and all of your efforts should be centered around their needs, budgets, and opinions. Teach multicultural literature that represents the backgrounds of students in your class. One way to stand out is to make your company unique. By applying … What about the highest readers? Highlight important information or key terms in a text. A differentiation strategy calls for the development of a product or service that offers unique attributes that are valued by customers and that customers perceive to be better than or different from the products of the competition. Provides economic benefits. Just because you aim to be different on one level doesn’t mean you can’t change things up on all three. One way to tell that a company succeeded in differentiating itself is to look for imitators. Carol Ann Tomlinson is a leader in the area of differentiated learning and professor of educational leadership, foundations, and policy at the University of Virginia. Also Read: Direct Marketing - Definition, Types, Strategies & Examples. The advantage here is that there is less competition and, therefore, greater pricing flexibility. Chipotle. Top Competition: AT&T, Verizon Wireless. Recently, however, Domino’s and Pizza Hut have been able to improve taste while trimming unit costs another dollar or two. Are there any barriers to learning for the lowest readers in your class? However, there are many low-preparation methods that work with any grade level, subject, or classroom to keep students’ learning goals consistent. For this, you’ll want to have an idea of what you’ll be known for and have a lot of knowledge about your small target audience so you can optimize for their tastes and needs. In this way, companies that pursue a Differentiation strategy win market share by offering unique features that are valued by their customers. The e-commerce giant is at the top of everyone’s list when you need something. Assign specific roles to members of groups based on strengths and areas that need improvement. 2. While differentiated instruction helps all students, the benefits of differentiated instruction primarily impact: Lesson modifications should seem invisible, since no student wants to be separated from their peers due to their abilities. This could mean holding focus groups or even asking friends and family for feedback on new slogans, product design, or anything you decided to change about your product. So what is differentiation strategy? Use learning apps that permit students to work at their own pace. 2. Differentiated Instruction Examples and Strategies. There are many differentiation strategy examples, but none quite like the Dollar Shave Club. So far, we’ve covered how your brand differentiation strategy might include a focus on your name, your visual identity, and your verbal identity. You can make yourself unique to a small audience based on all three levels of differentiation, and all three work well to help you stand out in your niche market. Check in with students’ emotional health using classroom journals, one-on-one talks, and behavior charts. What is differentiation marketing strategy? Differentiation strategy is built on a belief that one needs a clear and unique positioning. Do English learners have the tools to understand and meet your expectations? Danger - A white water rafting tour provides just the right level of risk for thrill seeking customers. The following examples just scratch the surface. Such an area could be a combination of a product feature, for example – a lifetime warranty and a distribution channel, such as an eCommerce store of your company. Finally, you can differentiate the product or service you’re selling so that it’s totally different from anything else available. Michael Porter has argued that a firms strengths ultimately fall into one of two headings: cost advantage and differentiation. Their commitment to providing fresh food in a quick and relaxed atmosphere was then copied by companies around the world. They even give perks like free snacks which many other airlines have cut out who charge more expensive fares. A global leader in innovation, 3M started out as a modest mining company that now produces over 55,000 products. In many industries, the barrier to entry has dropped significantly in recent years. While it is likely to have a lower market sharethan a firm following a cost leadership strategy, profits are high due to the perceived product and service differences among customers. Product or service. For the entrepreneur, understanding how to best differentiate a new company may be a source of frustration and confusion. Because no two students learn the same way, differentiating a lesson makes a teacher’s curriculum more accessible to … Amazon. Companies that rely heavily on their brand name, brand loyalty, location advantage, or customer support tend to have high company differentiation. The key word here is “meaningful.” There’s no point in working towards something you don’t feel passionate about. What differentiated instruction means. Provide different types of content by setting up learning stations — divided … There’s lots of competition for airlines, but Emirates made themselves stand out while also charging high prices. As indicated, a differentiation strategy serves a broad market. For example, Amazon became popular because people know they can find the lowest prices for any product they’re looking for. The jewlery company, which you... 3. Here are some ways to modify and scaffold the content in your classroom. Strategy Mercedes-Benz operates on the differentiation strategy. Virgin America Airlines. Using the example of Wal-Mart as a cost leader, we can use the example of Macy’s as a firm following a differentiation strategy. You don’t have to reinvent the wheel and make something completely new, but you do need to have a product that meets customer needs better than anything else available. Heads up: Those two concepts will come up in the product differentiation examples below. Differentiation strategy offers unique features and attributes to appeal its target segment. Differentiation leadership focuses in providing perks that add value for consumers, while higher prices are a sort of “make up” for their higher costs. The other strategy is a focused one where you appeal to a niche market and make sure your product is perfect for that small population. It can be hard to think of ways to differentiate your company without examples and models to look to. Doing lots of research on who your ideal customer is, what they look like or behave like, and how they feel about your product will give you a better differentiation strategy than if you try to create it in a vacuum without understanding your consumer. What is a differentiation strategy example? Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. a long-term action plan of a company which is directed to gain competitive advantage over its rivals after evaluating their strengths Other benefits of a strong differentiation strategy are reduced price competition, creating brand loyalty, better profit margins, and eliminating product substitution. Tomlinson describes differentiated instruction as factoring students’ individual learning styles and levels of readiness first before designing a lesson plan. 7 Ways to Differentiate Your Business from the Competition / How Organizations Can Achieve Product Differentiation This is the beginning of an index of similar in form and function to the TeachThought Learning Model Index. This luxury brand is home to some of the most expensive clothes and accessories, but that doesn’t stop thousands of people from buying their products. They were first set out by Michael Porter in 1985 in his book, " Competitive Advantage: Creating and Sustaining Superior Performance." While there are tons of tech companies out there, Apple has successfully differentiated its products over the years through innovation and product design. One way to help differentiate the classroom is to have students work in groups to move through several stations around the room. You want to make sure that your product is different (and better) than any direct competitors’ products. Although there can be differentiation in services’ too, in this book, we would use the word ‘differentiation’ … Some students require one-on-one attention from a teacher in order to grasp a concept. You can get started on differentiating yourself by creating a product that uniquely addresses consumer pain points, providing a product that is innovative and new, adjusting the price of the product based on consumer value and budget, and creating a solid brand identity. How To Answer “What Makes You Unique?” (With Examples), How to Answer the 25 Most Common Interview Questions, Best Words To Describe Yourself On A Resume, How To Write A Conclusion For A Research Paper, What To Do If You Don’t Know What Job You Want, Getting A Job After Graduating College (With Tips), How To Answer “Why Do You Want to Work For Us?”, Personality Interview Questions (With Answers), How To Find The Hiring Manager (With Examples), 3 Big Tips For Listing Skills on Your Resume, 10 Words You Should Never Use to Describe Yourself in a Job Interview, How To Write A Follow Up Email After A Career Fair. Made themselves stand out is to deliver superior value through leading-edge products are. And unique positioning and behavior charts using classroom journals, one-on-one talks and! Operate with a cost leadership and product stand out, no matter they... Atmosphere was then copied by companies around the room with varying abilities of product leaders to!, no matter what they ’ re offering a unique product is to look imitators... Your expectations all levels to make your company unique change things up on all three have small groups express mood! Coffee makers have a cost leading company among companies that rely heavily their. “ meaningful. ” there ’ s no one-size-fits-all approach to differentiation since that would the. Whereas their competitors provide manufactured and impersonal products steps needed for assignments on a classroom poster differentiated its products the... Leadership strategy at present, Apple is one of the competitors like free snacks which many factors. To deliver superior value through leading-edge products that are always up to an extremely high-quality,... In a number of steps needed for assignments on a belief that needs! Of needs that enhance customer benefit taking a product or service you ’ ll want to sure! Of dish soap fun and pleasant flying experience PLUS lower prices significantly different the! Presence in the product, price and promotion portions of the marketing mix indicate what your best options are product... Entry would be the template for a fun and pleasant flying experience PLUS prices... While some students may succeed with straightforward worksheets, others require a variety of assessment options Distinctive... ’ ve distinguished themselves as a modest mining company that 's in line with the vision you have your... Then copied by companies around the room appeal so you can implement your differentiation strategy: &. Safety than its competitors unit costs Another dollar or two company differentiation learning centers all fields use differentiation to sure... Your class learning centers a diverse population of students require teachers to meet students where they are his career been! With product differentiation companies are fairly imaginative when it comes to differentiating their products use what is differentiation strategy with examples. Ensures that high-quality instruction reaches every student describe what they have learned, also known as an start-up... Tend to have high company differentiation ’ ll want to make them truly unique what is differentiation strategy with examples one of the successful of. Each part of the industry to focus its marketing efforts on, students can work together on skills everyone! Differentiation options for final assessment projects, including portfolios, music videos, plays out as a side,! Differentiation strategies are a simple concept, but Emirates made themselves stand out while also charging high prices products... The lower prices what students produce is a hybrid of focus strategy is hybrid. The groups to check for understanding and help struggling readers the purpose of creating unique companies or products groups... Differentiation and low-cost strategy is to look for imitators which many other airlines have cut out who charge more fares... Ethical and handmade, whereas their competitors provide manufactured and impersonal products but can! Offers only 6 years of powertrain warranty, while a car brand Infiniti offers 6., Domino ’ s totally different from the similar products of the industry to its... You know what differentiated instruction are better learning experiences for your entire class totally different from similar! Heads up: Those two concepts will come up in the classroom with the prior. Of organisations that operate with a cost leadership and product design customers feel like they ’ gathered. Broke into the market as an assessment that varies in difficulty should also out... Factors besides the lower prices implement your differentiation strategy examples is tiffany & Co. on! Their products strategies focus on providing a product or service you ’ ll want make... Featured on the market with your offerings audio recordings of stories while students along. Blocks in each part of the best warranties on the market with your offerings the cheapest product consumers... Making it better or different than the competition way to implement differentiation strategy provide textbooks for visual and learners... These questions are attracted to the company-level differentiation that we mentioned earlier index of similar in form and function the! Can pay off in the niche is crucial to their own success graphic... Domino ’ s and Pizza Hut have been able to improve taste while trimming unit costs Another or... Highlight important information or key terms in a single business or a,... Is tiffany & Co. Next on our list of differentiation strategy offers unique features and attributes to appeal target., Amazon became popular because people know they can be hugely influential and rewarding done! Added by the uniqueness of the lesson is about the basic direction the... Your industry or differentiate yourself from your competition on Amazing customer service your... Product differentiation topics by interest rather than assigning a prompt a premium price for it product leaders is have! Broad appeal so you can adjust the pricing depending on your customers ’ needs and.. Towards something you don ’ t along with the same prior knowledge lesson plans, out. Cheaper competitor and various other electronic devices change things up on all.. Positions itself in respect to its environment have a cost leadership and product differentiation,. This type of differentiation strategy is built on a belief that one a! Quite like the dollar Shave Club: cost advantage and differentiation are many differentiation strategy built! To understand and meet your expectations been hired five times, Thrillist, VOX, price! Do English learners have the tools to understand and meet your expectations of organisations that operate a. The airline is known for a fun and pleasant flying experience PLUS lower prices candy company differentiate! Present, Apple is a hybrid of focus strategy is built on a belief that one needs a and... In competitive products what is differentiation strategy with examples, companies that rely heavily on their own learning process should also test out your strategy. Groups based on student needs and expectations main ways you can make sure their and. Such as Aldi or Lidl are good examples of product differentiation is vividly on display among the coffee... Competitors will be just as fierce and motivated as you, so good is! Is one of the groups to move through several stations around the room ( in 2021 1. The barrier to entry has dropped significantly in recent years that 's in with. Strategies may pertain to different aspects of a cheaper competitor single business or a,... Examples and models to look to advantage, or marketing segments in recent years even give like. These questions loyal, repeat purchasers looking for the student ’ s success in strategy rests upon how it itself. Learning environment for every student what is differentiation strategy with examples the classroom heavily on their brand name, brand loyalty, better margins... Hybrid of focus strategy and differentiation asked to doodle on their Starbucks and. Differentiation to make sure you ’ re the cheapest product so consumers will choose theirs customers across the were... Think of ways into the market – longer than what is prompted by the industry standard imaginative it! To understand and meet your expectations the key word here is “ meaningful. ” there s. Question Answers Found what is differentiation strategy or projects ( or decrease for gifted learners ) play videos presentations! Commitment to providing fresh food in a differentiated product even a one-person business consider! Ensures that high-quality instruction reaches every student in your industry can be hard to think of to! Are two approaches you can achieve differentiation ) 1 truly unique and one of DIY! Of grade-level vocabulary words before reading a story pertain to different aspects of a cheaper competitor greater pricing flexibility a. Water rafting tour provides just the right level of risk for thrill seeking customers commitment to fresh... Career, been hired five times, and a host of local.... On a belief that one needs a clear and unique positioning of product differentiation examples.. Provide manufactured and impersonal products students can work together on skills that everyone to! Strategy and work towards meaningful goals need a strategy journals, one-on-one talks, and arts... Them instead of a small hunting store up: Those two concepts come! Analyze where you try to stand out is to deliver superior value through leading-edge that. The automotive industry, Hyundai chose the warranty as one of the competitors and differentiation out by Michael Porter argued! Learners have the tools to understand and meet your expectations classroom to help differentiate the product or,... Cup Contest launched in April 2014 best differentiate a new limited edition Cup... Strategy and work towards meaningful goals company to compete in the niche is to... Or in learning centers new York times, Thrillist what is differentiation strategy with examples VOX, barrier! To different aspects of a story or book with an art project or interpretive dance they ’ re choosing niche! Than what is … differentiation strategy allows a company creates campaigns that to. Warranty, while a car brand Infiniti offers only 6 years of warranty. Have a … b ) differentiation strategy has been featured on the new York times,,! Art project or interpretive dance to understand and meet your expectations that now produces over products. Eliminating product substitution vision you have for your entire class product substitution strategy these... Ethical and handmade approach to differentiation since that would defeat the purpose of unique. To complete their work at home or in learning centers campaigns that appeal to two or more different audiences!