The company’s risk of sticking to the hardware market is expected to play a huge role in determining the fate of the company’s future DVD format. Therefore, emphasis will be given to explaining the motivations behind the business strategies for Samsung and Apple so that smaller businesses can be able to understand how to develop a successful business strategy. Though Samsung and Apple specialize in different aspects of hardware and software manufacturing, there has been a strong competition between the two technological companies. While both firms produce and distribute similar products in terms of Smartphones, they employ different marketing strategies to reach out to the customers. IvyPanda. It has a minimalist presence on social media. In addition, Jason (2011) explains that, “Besides dominating DRAM chips, Samsung leads in static random access memory and controls 55% of the $2 billion market for NAND flash memory, a technology mainly used in removable cards that store large music and color-image files” (p. 4). Web services were available at these centers and participants were allowed to make online contact with people from their home countries. … The nature of the research topic is also too complex to be answered by a “yes” or “no” response and therefore the use of the qualitative research design will be able to expose the underlying dynamics of the research topic. However, Apple’s strategy has proved to be more successful than Samsung (going by the strength of brand loyalty between the two companies). This analysis will be important in the understanding of the competition and extreme rivalry between Samsung and Apple. The level of brand awareness realized from becoming one of the leading sponsors in the Olympic Games (alone) tripled after the games. It is still not clear where Cook’s strategy will land the company but there is no doubt that Apple’s labs are quickly playing by Cook’s strategies. Like Apple’s “Siri” platform, existing television pioneers such as Samsung are expected to scale Google’s android platform to create friendlier interface features that are expected to be revealed through the “siri” platform. Infighting between Steve jobs (the company’s founder) and Jef Raskins initially deterred Apple’s success. Currently, the world does not have a doubt regarding Apple’s ability to succeed. Samsung is banking on marketing when Apple plays all its cards on the design of its products. Comprehensively, we will be able to come up with a systematic review of the research problem by eliminating the less-precise effects size of the research information collected from the secondary research sources. The strategies however did not yield much fruit. In addition, there was an attached emotional benefit to the games because Samsung’s employees felt proud for being associated with the international sports event. Take note that Samsung has virtually created the market for large-display smartphones called phablets. The methodology for this study is mainly based on the qualitative research design. These commonalities are evident in their marketing, human resource strategy and production strategies. Emphasis will be given to the business actions undertaken by the two companies outside their primary operating environments. One area of the analysis seeks to understand how both companies use their resources to support their business strategies while another section seeks to understand the differences and similarities between their business strategies. In their strategy some of the things Apple wanted to do include: Eliminate: hardware features; Raise: ease of viewing, ease of use, portability and non-PC functions Reduce: technical specs, and functions; Create: style, fun, hardware add-ons, and customization through their App store. This differentiation strategy focused on producing high quality products at a low-cost to the consumer. Henny, S. (2003). … Chris (2008) emphasizes that business owners have to take time to pinpoint their business strategies to guarantee their overall success. Google’s android operating system has been closely associated with Samsung’s products because the two companies share a close working relationship that has seen most of Samsung’s products use the android operating system. In addition, through the company’s culture (introduced by Steve Jobs), Apple seems to be very keen on small aspects about its products. The company also expects to instill a strong sense of discipline among its employees as a viable strategy to developing the strongest human resource strategy. In this study, the research information will be compared to the existing pool of research sources and any distinctions checked to report on the accuracy or validity of the findings. It will be interesting to see how Apple will be able to overcome the challenges of competing in a more competitive television market and if it will be able to outmaneuver its competitors the way it did with the launch of the itune. Jason (2011) explains that. This has started tot become evident as Apple’s chief competitor, Samsung has a majority market share in the smartphone industry. “In the new market for digital music players, Samsung’s three-year-old Yepp is behind only the Rio of Japan’s D&M Holdings Inc. and Apple Computer (AAPL) Inc.’s iPod. They also acknowledge that, “we go through far fewer layers of bureaucracy to win approval for new products, budgets, and marketing plans, speeding up our ability to seize opportunities” (Mallin, 2011, p. 5). Netflix (a movie distribution company) was also faced with the problems of an increasingly competitive and fast growing (movie distribution) business. In the 2011 period, there was increased speculation about the health of Apple’s CEO, Steve jobs and the effect of Job’s health on the company’s future. For instance, Apple Recent company events have seen Samsung adopt a more comprehensive market strategy that seeks to impose its presence on the global market. This view is aimed to developing a connection between the performance of Samsung and Apple in the technological market. Samsung’s innovative strategy has been witnessed in the company’s operations since 1997 when the company’s CEO, Yun, saw the company transition from the analogue market segment to the digital market segment. This move has been informed by the unique characteristics of the web-based marketing strategy when compared to other conventional marketing strategies. It will be very difficult to predict the timing and severity of the competition. Some of the most notable changes on Apple’s business strategy has been the focus on new and emerging markets, the development of new products (such as Apple televisions), development of Apple’s icash and boosting the company’s operations to meet the increased global demand for Apple’s products. Simply, Samsung does not adapt to conventional ways of implementing its competitive strategies. Most of these strategic competencies are designed to boost the company’s strategic planning. In this spot promoting the Galaxy S5, Samsung dwells on the lack of autonomy of iPhone 5S and openly disparages Apple users. As part of Samsung’s strategy to dominate the digital market, the South Korean company hopes to eliminate the bottleneck challenges and the lack of uniformity in its production strategy (as some of the main barriers preventing it from ascending to the top of the digital market). These values are based on a few common principles such as people, excellence, change, integrity and co-prosperity. These observers attribute Apple’s value addition services to its ability to integrate different attributes of their hardware and software for a seamless user-experience. The launch of the appstore and the icloud applications are just some of the few evidences showing Apple’s commitment to producing new software. The strong brand loyalty among Apple’s consumers has prompted different researchers to probe the profile of Apple’s consumers. The strength of these companies cannot be underestimated if history is anything to go by. The company has been unapologetic for pursuing this strategy and despite the fears of the global recession; the company has consistently maintained a high-end marketing approach. Concerning the quick response by Samsung, Henny (2003) explains that Samsung is good at producing easily marketable gadgets that can sell quickly. Its aggressive marketing has enabled it to become world leader and gain the largest number of market shares. The company’s products failed to capture a strong market share among the consumers. However, emphasis will also be made to seek sources of data from reliable online sources such as company websites. If a new competitor comes into the market with a new business idea or strategy such as consolidating the industry (or introducing a new competitive element such as a major cost advantage), it is important for the existing businesses to know how they will counter such threats. Therefore, Apple’s supply chain strategy involves a well-researched and efficient manufacturing; logistics and procurement strategy that has liberated the company from incurring excess costs associated with maintaining large inventories and distributing high product volumes. Apple’s expansion strategy therefore differs from Samsung’s revenue saving strategy. Indeed, “the Galaxy S2 looked too much like the iPhone 4” and the “Galaxy Tab was visually similar to the iPad”. It is not confirmed if Samsung’s pricing strategy contributed to the company’s decreased debt levels because the company’s debt shrunk from an unsustainable $10.8 billion to a mere $1.4 billion. Both companies have realized high levels of success in different product portfolios but no company has exercised restraint on producing products that infringe on the other company’s core product. In support of this fact, he explains that, “If that’s the case, business strategy and strategic planning are essential to achieving your goal, and no business can possibly head forward over the long term without some form of strategic planning and decision making” (Chris, 2008, p. 5). The two companies have tried r… Usually, experts explain that an efficient and effective business strategy is the most appropriate type of business strategy for a company (Chris, 2008, p. 1). The suit was intended to stop Samsung from selling its galaxy tablets in the American market. Apple’s Injunction Bid Vs. Samsung Seen Partly Denied. they make high quality items that their competition would find … During this period, Samsung sold about 24 to 28 million Smart phones while Apple sold about 17 million smart phones. STP Process.