- If photo, what type of image will it be? This is a good one. In order to know what kind of content you should be posting, you need to research the latest trends, topics, and keywords within your industry. 3. The Calendar is a students for students business that builds community through on and offline experiences. and the goal of the content (brand awareness vs. lead generation vs. thought leadership). This element is essential for your SEO. Make a content library for your assets 5. What’s the purpose of all that content though? Whether you’re hosting or attending a professional event, creating a promotion complete with visual content, a brief descriptor, and a strongly enticing CTA will encourage your target audience to attend! She spends most of her free time reading, writing, and enjoying the outdoors. McKinsey & Company posts long-form content about technology, leadership, and business to provide their followers with the most comprehensive information they can. If you’re not yet using LinkedIn content to attract and engage your audience, you’re already a step behind. Developing a LinkedIn content strategy is one of the best ways to improve your professional, advantageous use of LinkedIn. 14 min read. Their followers comment back with some of their opinions, which provides them with an excellent opportunity to engage in meaningful conversations with their audience. In this series we’ve covered how you can use LinkedIn Sponsored Content campaigns for various objectives -- from lead generation to brand awareness to thought leadership-- but when it comes to actually designing the flow of your marketing campaigns, you have to think about the balance of content you’ll be exposing your new audiences to. According to Curata research, 90 percent of marketers now use an editorial calendar. With a LinkedIn content plan in place, and an organized editorial calendar to manage it, you and your team will be ready to attract and engage targeted users to drive marketing results. This comprehensive, step-by-step guide lays out the daily and weekly tactics that come together to form a stellar LinkedIn strategy. Exemplary content creation falls flat without a solid distribution plan—we know this. Here are six tips that may help you create awesome LinkedIn content that helps increase engagement: Your content should be simple and well organized so your readers can scan and absorb the information you are presenting them with ease. It guides with mapping your content to certain themed campaigns. Step 1. Marketing professionals praise LinkedIn as the best hub for information and material – 91 percent of marketing executives rate LinkedIn as the best place to find high quality content. Before we jump into calendaring our content, let’s talk about what a content calendar actually is and a few baseline requirements for success.We define a content calendar as For the smaller stuff (like introducing that new intern named Steve who gets the coffee order wrong every single day, damn it Steve! Once you’ve digested these guidelines, download this free social media content calendar to get start scheduling in ways that make sense for your business. Invite your team to review, and use their feedback to improve 8. Calendar | 1270 seguidores en LinkedIn. How to Schedule Content to LinkedIn October 25, 2018 LinkedIn provides a huge platform to its members to share their professional expertise, experiences, and anecdotes with their connections and the larger LinkedIn community. Set the right frequency. consideration B2C marketers: LinkedIn. For more inspiration on how to craft your personal brand content calendar, what content to create, and how often to post, check out the social media content calendar exercise file. The idea is that publishers will produce an article on LinkedIn which will include the topic and hashtag. What kind of content are you already posting on LinkedIn? Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. LinkedIn is a content platform that allows you to get massive visibility with your ideal clients at no cost -- if you do it right. FREE PRINTABLE Excel 2022 LinkedIn Marketing Calendar (With U.S. In fact, more than 50 percent of B2B social traffic comes from LinkedIn, and 94 percent of B2B marketers say LinkedIn is their best distribution channel. Example post for each day - What type of post is it? They don't just post content related to banking or finance. If you know about a certain industry or a specific department, then you may begin creating content centered around those things. Make a simple schedule for posting and revisit old content every six months to a year to refresh it and repost it. LinkedIn can serve as a valuable tool within your greater content marketing strategy, but you have to be able to effectively manage your posting schedule. This method will streamline your SEO efforts, making them much smoother than researching keywords and plugging them in after initial creation. Visualization. For example, do you only post blog articles, and no videos? SlideShare is a LinkedIn tool that allows you to host professional presentations online for a wide audience. Make Good Use of a Content Calendar. Luckily, content calendars are here to save the day. To make important statistics more impactful, get a little creative with Photoshop and overlay core text on a relevant image that ties into the campaign or research results. Staying on top of this task will help your team maintain organization and stay on schedule to achieve goals. LinkedIn publish a content calendar each year. People love statistics and images. Here are five of the best examples we found that may help you choose content types that are good for your LinkedIn content strategy: Videos aren't just used for other social media platforms. The work isn't done once you post your new content to LinkedIn. - Distribution: national or geo-targeted? The internet is an open book, and when you position yourself as an expert, you can provide your followers with tips and steps to help them in their field. Add this detail upfront. Logic follows that if your organization operates in the B2B space, you need not only a defined content marketing program but a distinct LinkedIn marketing strategy. And shorter than a regular book. It helps you align messaging with certain initiatives. You don’t need a finalized title immediately, but at least come up with a working title to get a base set. Including keywords in your calendar ahead of time will allow the author to incorporate them within the content more efficiently during the creation process. Looking for ideas to elevate your social media strategy? LinkedIn Content Calendar is a ready-to-use excel template that helps you to plan your LinkedIn posting strategy for a complete year with a week-wise posting schedule. It helps you align messaging with certain initiatives. Take a second to think about your blog or other content offerings. It may take a while to perfect the art of reaching your target audience with valuable content that they want. Click File>Make a copy. To help you get started, I’ve created this easy-to-use content calendar with a month’s worth of quick ideas to keep your Link Drawn from mine and the team’s experience at LinkedIn, as well as the strategies the most successful content brands adopt on our platform, here are 7 steps crafting a great content marketing calendar: 1. These can be used to filter content on the calendar by type, team member, tag, color label, and more. Creating a LinkedIn Content Calendar Ask yourself: 1. Erika Giles | In fact, 60 percent of LinkedIn users say that they are interested in industry insights into things that go on in the world. Different kinds of LinkedIn content include the following: How to posts have one primary goal – to teach the reader something. It’s the place where all of your social media posts, your blogs, your newsletters, your videos, podcasts and your graphics strategically come together to grow your business. Make sure you have permission to use the images you select before publishing or posting content. Bank of America often publishes short videos on LinkedIn that range from about 25 seconds to about seven minutes to engage with their followers. Imagine a book, but on the internet. Whatever your B2B social media marketing goals in 2019, the LinkedIn Content Marketing Tactical Plan eBook can help you reach them. - Distribution: Who will it be boosted to? These are considered "practically useful" headlines. Start crafting your posts 7. Those responsible for content within an organization have to plan out content for the upcoming weeks, months and year. Put together a list of key topics that are relevant to your industry, and do thorough keyword research for each one. ), a simple status update will suffice nicely. Is it a blog post, a video, an event promotion, a simple status update about Steve? Reading about an impressive statistic is sometimes less impressive when it’s stuffed amongst other content in a report. You can upload slideshow presentations, videos, infographics, and much more. Founded in 1999, Calendars.com brings together the latest Internet technology with the world's largest calendar inventory to create the Web's biggest and best calendar store. Doing so can have a myriad of different benefits for your company – it can improve your recruitment marketing strategy, drive new leads, and foster B2B partnerships. How often you should be posting new content? Remember to always test and optimize your content strategy over time based on what’s working and what’s not. Establish a workflow 6. ), the format of content (ebooks, interactive sitepages, webinars, live events, etc.) Start filling in your content! Subscribe to our blog & get notified on the latest trends that impact your business. 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